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Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Why is a content marketing strategy important?

Creating a strategy that’s suited to your specific business and target audience is how you stay true to your brand and make marketing materials as effective as possible.

It’s important to evaluate every asset for the value it adds to the strategy as a whole, and then make adjustments as needed.

Benefits of content marketing

There are nearly infinite benefits to employing a content marketing strategy.

Unifying the sales and marketing teams is a prized goal of every company, but one that’s rarely achieved. With content marketing, both departments’ efforts feed into the same funnel, making scalable alignment as easy as ever.

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