Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Unleash the buzz in social networks and connect with the potential customers by smartly reaching out to them at their convenient time.
Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement).
A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
- What are your goals?
- Which social media platforms do you want to focus on?
- What type of content do you want to share?
Social media marketing for small businesses usually starts with having a consistent presence on social media. Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. To ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. You can instead use a social media listening and engagement tool that aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.
The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.
Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.